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PAID SEARCH FOR SMALL BUSINESS

Posted by on 7-07-14 in Blog | 0 comments

Internet is no longer a maybe – it’s a must! WHAT IS PAID SEARCH? One of many tools in the Search Engine Marketing (SEM) toolbag, Paid Search is used to gain web traffic by purchasing search query keyword lists on search engine sites like Google, Bing, and Yahoo! For example, let’s say Bob owns a bicycle shop and he wants to increase web traffic on his website.  Bob might use Paid Search and purchase query keywords like bike, cycling, tour de france, BMX, and velodrome.  By bidding on these keyword lists and phrases Bob’s Bike Shop...

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Should I Hire A Marketing Consultant?

Posted by on 7-07-14 in Blog | Comments Off

Should I Hire A Marketing Consultant? Take a moment to stop and think about your current marketing techniques. Are you actively marketing your business or not at all? Either way, meeting with a marketing consultant can offer huge advantages for your short-term and long-term goals. The first way to increase profits is to use beneficial marketing methods. Although, not all marketing is created equal and if propaganda is incorrectly put together or displayed, advertising can end up costing more than it’s worth. A marketing consultant can help...

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What Do Most Successful Marketing Campaigns Have In Common?

Posted by on 7-07-14 in Blog | Comments Off

What Do Most Successful Marketing Campaigns Have In Common? What really influences buyer behavior? Looking at some of the most successful marketing campaigns you can start to see patterns, representing a general measure for what works and doesn’t work. There is a lot of competition out there; meaning consumers are inundated with options. A great marketing campaign is key in order to make your business the most appealing. What makes a great brand profitable? Marketing to the right customers in a way that resonates and produces results. You...

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Different Types of Print Advertising: Which Is Best For Your Business?

Posted by on 6-06-14 in Blog | Comments Off

Different Types of Print Advertising: Which Is Best For Your Business?

Digital and print advertising is key to promoting your business, both online and out in the physical world. Part of the marketing process includes print marketing. Even if you operate 100% online, you are still going to need a way to communicate your product or service with words, pictures, and crafty print advertising. If you run a storefront, print advertising is not only important, it’s impossible to avoid. Here we explain a few different types of popular print media, and how they can help benefit your business when properly applied....

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5 Reasons Why You Need A Content Marketing Agency, The Cost & Value of Internet Exposure

Posted by on 6-06-14 in Blog | Comments Off

5 Reasons Why You Need A Content Marketing Agency, The Cost & Value of Internet Exposure

The Cost & Value of Internet Exposure Are you debating if you should hire a content marketing agency or do the work yourself? It’s a common question that every business faces when striving to improve their reach with online marketing. A great SEO campaign includes many intricate details; a good agency is going to do a lot more than simply provide you with top-notch content. You can try and market your site alone, although hopefully if you do, you have A LOT of extra time on your hands. Content marketing is time consuming and constantly...

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Paid Search: Who Says You Can’t Buy Your Way To The Top?

Posted by on 5-05-14 in Blog | Comments Off

Paid Search: Who Says You Can’t Buy Your Way To The Top?

  Just What Is Paid Search? Before diving into everything paid search related, consider this scenario: You’re sitting in front of your computer when your wife asks you to find a local landscaping company that will “install those paver bricks for the backyard patio.” Quick! To Google! You enter: “local paver installation.” Success! But wait… Have you ever wondered how a handful of sites gets to the top of your search engine results page (SERP) with a little “Ad” or “Sponsored Link” icon next to them? The...

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