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6 Tips for Digital Marketing On A Budget

Posted by on 8-08-14 in Blog | Comments Off

6 Tips for Digital Marketing On A Budget

What sort of budget do you have set aside for marketing, and how do you allocate these funds? Marketing online is more important than ever, and you don’t have to have an unlimited budget to tap into the growing market and reap benefits. In fact, digital marketing is often far more affordable than traditional forms of advertisement. Don’t let your budget stand in the way of your future success; even with a shoestring budget you can start advertising your business online in ways that really matter. Here we provide 6 ways you can utilize...

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The Latest Pay Per Click Advertising Statistics & What They Mean For Your Campaign

Posted by on 8-08-14 in Blog | Comments Off

The Latest Pay Per Click Advertising Statistics & What They Mean For Your Campaign

Pay Per Click Advertising Statistics The world is changing at a rapid rate, is your marketing and advertising campaign equipped with the tools necessary to keep up? Every few months new data appears, giving us an accurate picture about successful marketing techniques, what really works and what no longer does. Relying on what worked 5 years ago is not going to win you any favors today. Instead of feeling uneasy about all of the modern day changes, you should see it as an exciting opportunity to access new customers like never before. In fact,...

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PAID SEARCH FOR SMALL BUSINESS

Posted by on 7-07-14 in Blog | Comments Off

PAID SEARCH FOR SMALL BUSINESS

Internet is no longer a maybe – it’s a must! WHAT IS PAID SEARCH? One of many tools in the Search Engine Marketing (SEM) toolbag, Paid Search is used to gain web traffic by purchasing search query keyword lists on search engine sites like Google, Bing, and Yahoo! For example, let’s say Bob owns a bicycle shop and he wants to increase web traffic on his website.  Bob might use Paid Search and purchase query keywords like bike, cycling, tour de france, BMX, and velodrome.  By bidding on these keyword lists and phrases Bob’s Bike Shop...

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Should I Hire A Marketing Consultant?

Posted by on 7-07-14 in Blog | Comments Off

Should I Hire A Marketing Consultant?

Should I Hire A Marketing Consultant? Take a moment to stop and think about your current marketing techniques. Are you actively marketing your business or not at all? Either way, meeting with a marketing consultant can offer huge advantages for your short-term and long-term goals. The first way to increase profits is to use beneficial marketing methods. Although, not all marketing is created equal and if propaganda is incorrectly put together or displayed, advertising can end up costing more than it’s worth. A marketing consultant can help...

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What Do Most Successful Marketing Campaigns Have In Common?

Posted by on 7-07-14 in Blog | Comments Off

What Do Most Successful Marketing Campaigns Have In Common?

What Do Most Successful Marketing Campaigns Have In Common? What really influences buyer behavior? Looking at some of the most successful marketing campaigns you can start to see patterns, representing a general measure for what works and doesn’t work. There is a lot of competition out there; meaning consumers are inundated with options. A great marketing campaign is key in order to make your business the most appealing. What makes a great brand profitable? Marketing to the right customers in a way that resonates and produces results. You...

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Different Types of Print Advertising: Which Is Best For Your Business?

Posted by on 6-06-14 in Blog | Comments Off

Different Types of Print Advertising: Which Is Best For Your Business?

Digital and print advertising is key to promoting your business, both online and out in the physical world. Part of the marketing process includes print marketing. Even if you operate 100% online, you are still going to need a way to communicate your product or service with words, pictures, and crafty print advertising. If you run a storefront, print advertising is not only important, it’s impossible to avoid. Here we explain a few different types of popular print media, and how they can help benefit your business when properly applied....

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