Blog

Contour Graphics Design Blog

Why Print Media Is Still Vital To Your Marketing Campaign

Posted by on 4-04-14 in Blog | Comments Off

Everything is mobile nowadays, from twitter feeds to blog rolls; you consume the majority of your content online. This has caused a number of businesses to make one potentially fatal mistake: putting all of their resources into online advertising, and forgetting about print media all together. While it’s true that print media no longer rules the industry, so long as people leave their house to run errands or work, print media is an effective tool you should not skip out on. Digital content might be the most popular, but consumers still trust...

read more

Improve Profitability Using Key Keywords!

Posted by on 3-03-14 in Blog | Comments Off

Improve Profitability Using Key Keywords!

4 Types Of Keywords That Can Improve Your AdWords Campaign Profitability If you run an AdWords campaign for golfing gear, you don’t want your ad showing up when people search for ‘party dress.’ If this were how ads operated, no one would ever make a sale! Thankfully, ads can be properly classified so they appear before appropriate consumers; in order to do this, specific terms and keywords are identified and grouped together. For example, if someone searches Google for “urgent care center” they want ads and links to urgent...

read more

Tips For Running A Successful Email Marketing Campaign!

Posted by on 3-03-14 in Blog | Comments Off

Tips For Running A Successful Email Marketing Campaign!

Why Are My Emails Being Blocked? Tips To Secure Your Email Sender Reputation You work hard creating your email marketing campaigns, and rightfully you want them to reach desired viewers, but not all emails make it through successfully, and all emails risk ending right back in your inbox labeled: error, failure to send. About 83% of messages that do fail, fail based on a sender’s poor, or nonexistent, email sender reputation. If you use email as a source of marketing, it’s imperative that you establish a reputable email sender reputation...

read more

Social Media Marketing

Posted by on 3-03-14 in Blog | Comments Off

Social Media Marketing

Why Should I care about Social Media? 1. Does Social Media Matter? So you keep hearing about this thing called Social Media Marketing. Yea, we know you have heard it all around. What people do not realize is that there is real value to Social Media Marketing. Sure, user may not always purchase the newest product directly from a Facebook Post, but whose to say that there is not other value that you can be missing out on if you do not roll up your sleeves and take on this giant marketing wormhole? There is real website traffic going to many...

read more

10 Ways to Write Amazing Ad Copy

Posted by on 3-03-14 in Blog | Comments Off

10 Ways to Write Amazing Ad Copy

When it comes to writing effective ad copy, it’s important to remember that it is both an art and a science.It’s an art because it takes the creativity and vision of a true artist to create something beautiful, inspiring, and stimulating that will attract and excite the reader. But, writing effective ad copy is also a science- because without the precise knowledge, call to actions, and proper a-b testing, great ad copy cannot and will not exist. By combining the art and science of ad copy, you and your team are sure to create something...

read more

Expand Your Marketing Reach Using QR Codes!

Posted by on 3-03-14 in Blog | Comments Off

Expand Your Marketing Reach Using QR Codes!

How To Use QR Codes To Expand Your Marketing Reach ‘QR Code’ stands for Quick Response Code, and a quick response they do supply. QR codes can be scanned and read by machines, such as a mobile device, linking directly to any particular source, such as a web page, coupon, app download, etc. Utilizing a similar coding system, product barcodes have been used in stores and the automotive industry for many years to keep track of inventory. Within the last few years, technology and social marketing has boomed, calling new demand for the QR Code...

read more