Quiz: Is Your Digital Marketing Campaign As Successful As It Could Be?

How successful would you consider your current online campaign? How much traffic is your website getting, is this traffic going up or down? Is overall engagement on social media improving or are you losing followers at rapid rates? These are the questions that any business owner should be asking. Do you know the answers?

Success is defined in many ways depending upon your overall goals. In general, success can be measured by consistently healthy improvements and growth.

The following quiz will help you determine if your digital marketing campaign is as successful as it could be. If you find out that you are not hitting the mark. Have no fear there are many ways to resolve this.

 

 

  1. How do you conduct primary research on your target audience?

         A. Surveys (online or mail)

         B. Analyzing current sales trends and how effective they are

         C. Interviews (telephone or face-to-face)

         D. Focus groups

         E. All of the above

If you answered A, B, C, or D, props to you for doing something to get to know your target customer better. BUT, if you answered ‘E’ you score the highest for this question.

 Using only one or two forms of research to better understand your audience isn’t enough, using as many forms as possible offers the best outlook. The better you know the people you are marketing to, the more successful your digital marketing campaign will be, no matter what.

  1. Along with primary research do you also conduct secondary research?

  1. Yes

  2. No

  3. Isn’t primary research more telling anyway?

 

If you answered anything other than ‘A’ there is room for improvement in your marketing campaign.

 If you are already collecting primary research, secondary research will be a breeze because the hard work has already been done. Secondary research includes analyzing previously published materials in order to identify more information about your target demographic, as well as your competitors.

 

  1. Are you collecting qualitative and quantitative data?

  1. Yes

  2. No, I only collect qualitative or quantitative

  3. Quali—what?

 

Collecting both qualitative and quantitative data is extremely important, as both offer unique insights, meaning ‘A’ is the best answer. Quantitative data is a large sample of numbers-based information that can be analyzed and interpreted. One example of where you can locate quantitative data is through web analytics. This includes how much traffic converts into sales, and overall return on investment.

 Qualitative data is the collection of more in-depth information, often credited for helping businesses address exact issues and solutions. This collection of data often involves in-depth interviews, and typically includes a smaller sample size. As a result of the details provided by qualitative research you have the opportunity to fine-tune your campaign.

 

  1. When you survey your target audience do you focus only on people you know?

  1. Yes

  2. No

  3. Half and half

  4. Mostly friends and family, but a few outsiders as well

 Your friends and family are an excellent source of support and guidance but they are not good interview subjects when trying to figure out the best marketing strategies. Therefore the best answer is ‘B’. In order to get the most out of your research it’s important to interview your real customers that are not biased by relationships. Real customers will offer the best insights on needs, wants and overall expectations.

 

  1. What methods do you use to advertise and share information about your brand?

  1. Social Media

  2. Blog content

  3. Ad Words, Facebook Ads, etc.

  4. All of the above

 The best response to this question is ‘D’, all of the above. Using just one method to get your information out is not enough. If you only write blogs but don’t share anything via social media or use ad platforms to reach new customers you are not making the most of your efforts. You work hard to produce good content, good products and an overall great business and so it’s important you reach enough people to make these efforts pay off. The more methods you use to advertise, the better.

 

  1. Before writing a blog you:

  1. Research popular keywords related to your industry

  2. Check out competitor blogs to see what they are sharing

  3. Ask your target audience what they want to know more about

  4. I don’t need to research, I just write about relative topics

  5. A, B and C

 

You might be surprised how many businesses answer ‘D’, while the best answer is ‘E’. When you really know your industry it can be easy to just start writing a bunch of blogs about what you think is important. The problem is that even if you create great, informative content you might be missing the mark.

 The information your target audience is seeking might be different than what you are sharing. All it takes is using slightly different wording to offset the reach of your blog. People are searching for very specific keywords and you need to use these in order to show up in appropriate search engines.

 If you want to increase traffic via your blog make sure that you do plenty of keyword research before you ever sit down and start writing. Find out how many people are actually searching for certain keywords before you waste a few hours writing a blog about it. I’d be rich if I had a penny for every time I started researching a keyword I was positive would be popular, only to find out it gets 5 average searches a month.

 Checking out your competitors’ blogs is also essential. What blog topics do they get the most traffic, likes or comments on? This gives you the chance to do it even better.

 Ask your customers through social media what they want to know more about, or turn commonly asked questions into blogs. These are both excellent ways to rank better on search engines and reach your intended audience.

 

  1. Which do you depend on the most?

  1. Inbound marketing

  2. Interruption marketing

  3. Both

 

The best answer is ‘C’. Inbound marketing is the use of SEO tools to organically rank on search engines. Interruption marketing is the use of paid ads to show up on search engines.

According to carefully tracked numbers people are far more likely to click an organic link compared with a paid ad. That doesn’t mean paid ads are not important, they can offer a lot of benefits as well. This is why using both inbound and interruption marketing are important. It takes a lot more work and time to conduct successful inbound marketing. Interruption marketing can be especially beneficial at the start of your campaign.

 

  1. Your digital marketing plan is always changing and evolving.

  1. True

  2. False

 

Hopefully you answered ‘True’. In order to continually improve your marketing reach your plans must always grow, change and evolve to meet customer demands.

 

  1. How much do you engage with audiences on social media?

  1. Occasionally

  2. Every day

  3. You post things but you don’t often reply or engage with people.

 

The best answer to this question is ‘B’. As a business you are expected to be professional and available, even on casual platforms such as social media. Posting things here and there isn’t enough, you need to engage with your audience in order to keep their attention and maintain loyalty.

There are so many aspects to digital marketing. These 9 questions can’t determine the full extent of a campaign’s success, they simply offer a great starting place to analyze and think upon areas of improvement.

Contour Graphics can help your business achieve greater success this year and beyond, contact us today to learn more.