10 Myths About Digital Marketing You Need To Know
Digital marketing myths are at an all time high right now, which might be bad news for your business if you get caught believing one of the many myths. Online marketing is still relatively new, meaning many people remain in the dark about some of the actual truths surrounding successful online campaigns. Don’t let any of these myths guide you down the wrong path. Here are 10 digital marketing myths you never want to fall for!
Marketing Myth #1: Updated, Regular Content Isn’t That Important
Time and time again, businesses assume that once they have a good looking website with some content up they are ready to go and the hard work is done. Sure, a website that is complete with some content is better than nothing, but the only way to make the most of your digital marketing campaign is to post as much relevant content as possible.
Consistent content is good for two reasons, it helps you rank higher and faster on search engines, and it sends a good message to your target audience. People will notice if your last post was published 2-years ago, and might make the mistake to assume you don’t care, or have since gone out of business. Posting regular content is 100% doable, and so worth the results!
Digital Marketing Myth #2: Digital Marketing Is All You Need
Just because online marketing efforts are incredibly important doesn’t mean you can forget about every other form of marketing you have used in the past. Your online efforts should instead be viewed as one part of your overall marketing plan. Ideally, traditional and digital marketing should be viewed as one identity with equal parts importance.
Digital Marketing Myth #3: One Social Media Profile Is Enough
There are so many popular platforms people use to connect and share all throughout their day. Facebook, Twitter, Instagram… but is one site enough, or should your business create a profile and identity on multiple social media networks? Many people might tell you that if you are on one site you are good to go, but not so fast, we are here to tell you otherwise.
Every social media outlet allows you access to a wider group of customers you can connect with. Plus, since so many social media outlets are really popular, chances are your fans are trying to find you on sites you don’t yet exist. If fans can’t find your profile to link to you miss out on free advertising.
Facebook, Twitter, Instagram and Pinterst are some of the bigger social media platforms you should consider signing up with. You don’t have to be crazy active on every platform, instead create a great profile with appropriate links and focus on quality of posts versus quantity.
Businesses often wonder if they should post the same thing to every social media account, but we don’t recommend it. In some instances you can get away with posting the same thing on all sites, say for example your company wins a special award. For more casual posts try switching it up on different sites, perhaps offering a different contest on Twitter and Instagram. This promotes your followers from other platforms to follow you again on other sites.
Digital Marketing Myth #4: It’s Hard To Determine If Digital Marketing Efforts Have Any Impact On Storefront Sales
A few years ago this myth held a little bit more truth, but not anymore. There are so many techniques reputable marketing professionals utilize to track actual sales derived from online marketing efforts. Online and offline marketing transactions can be applied together to get a real figure that represents the overall effect of a digital marketing campaign.
Digital Marketing Myth #5: Digital Marketing Is Great At Closing Sales, Not Generating New Demand
This myth couldn’t be further from the truth. If you have a customer that is considering buying a product from you, an online campaign can transform a maybe into a sale. After closing the sale, online efforts can then generate new demand if your customer shares your business on social media.
Digital Marketing Myth #6: You Can’t Personalize Your Marketing To Everyone
There was a time when this was true, but now thanks to advancements in technology you can personalize ads and other forms of digital marketing to attract a very specific customer. Companies are able to change all sorts of things about a particular ad so that it appears relevant to the person that receives it. Ad personalization is a reality now, and in ways never thought possible.
Digital Marketing Myth #7: Digital Marketing Is Only Successful If You Have A Lot Of Web Traffic
Your website does not have to generate thousands of clicks a day to be considered a successful part of your marketing efforts. Instead it’s all about quality as opposed to quantity. If you have great ads, a user-friendly website, and personalized content you are going to have a very high chance of turning web visitors into customers.
User experience and the overall quality of your online presence will speak for itself once the right audience enters your website. If you are marketing to your target audience you don’t need hundreds of hits to generate one sale. Instead of inviting the whole world onto your webpage, it’s about inviting just the right set of people who are actively interested in what you have to offer. This type of personalization makes it more possible for small businesses with less online traffic to see huge impacts from online marketing efforts.
Digital Marketing Myth #8: If Your Competition Is Not Online, You Don’t Need To Be Either
Just because your competition is not taking the steps necessary to remain relevant doesn’t mean you should make the same mistake. Chances are, as soon as your competition sees you going viral, they are going to jump on the bandwagon too, and if they don’t they will regret it. Without any online presence your regular costumers might hang around (at least for now), but you’re missing out on a whole world of new costumers you will never have the same chance to attract.
No business can afford to lose potential customers, and you can’t simply rely on your current clientele to keep your doors open forever. Checking out your competitions’ online effort is beneficial, not in order to copy their mistakes, but instead to find ways to do things better.
Digital Marketing Myth #9: SEO Is Dead
People sometimes assume that since a lot of content already exists on search engines, it is no longer of any significant importance. The truth is that a good SEO campaign can make a tremendous difference in the number of people that come across your company while surfing the web.
SEO allows you to attract locals, as well as people halfway across the world. With the right team of researchers you can find the appropriate keywords to target just about anyone. Search engines are hard at work creating new and improved robots capable of picking apart content and ranking its relevance for searchers. This constant effort by companies like Google proves that SEO remains the way of the future for ranking content on search engines.
Rumors about SEO being dead likely originated from failed efforts that never made it off the ground, let alone on the first page of Google. Why do some SEO attempts fail? Don’t try and trick the system with a flurry of keywords and poor content. Another reason for poor results is ‘guessing’ what keywords to use without actually doing any research. SEO can backfire when poorly executed, but when properly put to work it proves a powerful tool that is far from dead and should be utilized by every business seeking new levels of success.
Digital Marketing Myth #10: My Industry Is Not Interesting Enough To Generate Buzz Online
If you are a plumber that has a world of knowledge about toilet issues, you might think your niche is ‘gross,’ or ‘uninteresting.’ Who wants to read endless blogs about toilets, right? Wrong. If your toilet stops working one of the first things you probably do is Google the issue afflicting the toilet. The results will appear and include blogs all about toilets written with just the right keywords.
If it’s your business blog that appears as a result, you have the chance to offer your target customer exactly what he or she is looking for. Your blog will provide answers, and your website’s call to action may very well earn you a new paying customer.
No matter what industry you work in, you have a target customer interested in your services and products. No matter if your business rescues cute puppies or unclogs hairy drains, there is a niche for you online.
Contact Contour Graphics today to start building your successful online marketing campaign.